Webhelp announces partnership to help the hospitality industry bounce back with award winning fintech Yoello

Webhelp, a global leader in customer experience and business solutions, is supporting Yoello as it accelerates its growth in the UK and into Europe.

Yoello’s simple and secure mobile ordering solution allows customers to order food and drink from the comfort of their table by scanning a QR code, using any phone and without downloading an app. With COVID safety in mind, Yoello minimises unnecessary contact, removes queues and replaces physical menus.

Webhelp is providing the order and pay platform with B2B outbound sales support and will be helping the company onboard new clients to meet the spike in demand following the new measures introduced to the hospitality sector.

Yoello, which is offering new clients a free 3 month trial of its mobile table ordering platform, will benefit from Webhelp’s highly-skilled experts, a bespoke sales model, market intelligence and analytics.

David Turner, Webhelp UK Region CEO, said:

“Our people bring unrivalled expertise and a start-up mentality that is essential for innovative and ambitious firms like Yoello. It’s exciting to partner with a fast-growing fintech that is helping the hospitality industry adapt by keeping employees and guests safe. From the beginning Webhelp embraced an entrepreneurial spirit which remains at the very heart of everything we do, even 20 years later.  Our founders are still as passionate to this day, and their continued leadership enables us to help exciting technology innovators like Yoello to prosper in their own journey.”

Sina Yamani, CEO of Yoello, said:

“We’re so pleased that Webhelp is able to provide valuable insight and support for our business at this exciting time. Yoello is helping the hospitality industry move seamlessly to a safe and easy way to serve food and drink and Webhelp is a perfect partner – together we’re enabling even more operators to take a data-driven approach to social distancing.”

The fast growing fintech received recognition last week (Thursday 1st October) at the Wales Start-up awards, picking up the award for Fintech Start-up of the Year and Mobile and Emerging Technologies Start-up of the Year. Now in their fifth year, the awards are exclusive to Welsh companies that have launched within the last three years and provide a unique opportunity to recognise the achievements of those entrepreneurs that are making an incredible impact on the Welsh economy.

Find out how Yoello is supporting thousands of hospitality businesses through mobile order and pay technology – ​yoello.com


OneShot – Hashtag #TrustYourInfluencer

Your brand? Your products? It’s the influencers that talk about them best. In any case, they are better understood by your target market. Here are three tips for working well with them.
1. Consider the influencer to be a true partner.

Everything starts with a good collaboration with them. A good partnership isn’t simply asking an influencer to showcase your product to their followers. This way of looking at it - as forming a human sandwich with the brand - is inefficient, even counter-productive. Today, influencers ask to include the spirit of the brand. Therefore, the influencer should be seen as a consultant for communicating on social media, and not as a simple megaphone. So, the entire challenge is first in identifying which influencers will be the most suitable with respect to the brand’s objectives. The error generally lies in always working with the same pool of influencers and reasoning quantitively based on the number of followers accumulated. It is better to customise together, that is to have a very qualitative and individualised approach based on legitimacy.

2. Let yourself be influenced by your influencers.

In general, brands assume a risk when they express themselves on social media. Trolls will find something there to vent about... The goal of collaborating with an influencer is to create a message that will be appreciated by their community – by relying on their legitimacy and expertise. This opens new doors for the brand, and therefore the brand finds new playing fields and new forums in which to express themselves. In a nutshell, influence allows brands to have a voice accepted by a
community, rather than top-down. The influencer knows their community perfectly well: they are the only person who knows whether or not they will be on board. Therefore, it is better to listen to them and trust them! Particularly as many of them are born communicators...

3. To generate engagement, favour micro-influencers.

On social networks, in order to add a human dimension to the relationship with the brand, it is wise to switch to micro-influencers instead of working with a ‘face of the brand’. Admittedly, the latter option is historically ingrained and it allows brand legitimacy to be established. But today, it is engagement that becomes the main challenge –moreover, platforms are constantly improved to favour it. Once you have set yourself a goal for engagement or ROI, it is better to work closely with micro-influencers, who are involved and relevant, even those with ‘only’ 3,000 to 5,000 followers. Legitimacy is key. A macro-influencer like Bixente Lizarazu, for example, could also be considered a micro-influencer for cycling, which he is a huge fan of!

An article by Ludovic Chevallier, Head of Havas Paris Social.

 

“Be a fan of your fans by making them heroes of your story.”

Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins


What will motivate the customers of the future?

Successful brands all have at least one thing in common, they clearly understand what customers want, and can pinpoint the most effective way to deliver their products and customer services to meet that need. Here we talk to industry experts from both the Webhelp UK Region and our co-brand Gobeyond Partners to find out how the consumer landscape is changing and what this transformation will mean for customer experience.

Customer behavior is changing, how can businesses build interactions and services to adapt to this change?

Helen Murray, Chief Customer Solutions Officer, Webhelp UK:

Knowledge will be the key.

It’s absolutely essential that organisations understand their customer’s journeys and identify how these have changed as behaviours and expectations have shifted as a result of the crisis.

For example, it’s clear that the face of retail has changed, perhaps forever, with many brands catering to a larger, more mixed demographic who are now adopting e-commerce as their new normal. We are all shopping more frequently online and avoiding the store experience. [1]

Subsequently, companies who establish a real depth of consumer knowledge and who uncover and meet their customer’s core motivations and expectations at relevant points on the service path, are the most likely to succeed moving forwards.

Mark Palmer, CEO, Gobeyond Partners

Transformation in consumer trends and actions will become a natural driving force in the evolution of business processes. Being able to identify behavioural change undertaken by a specific demographic and how this relates to failures (and opportunities) in the service process, will be crucial in shifting the dial.

As will identifying how and where to integrate technology to fully support the end-to-end journey and drive a peak customer experience.

What are the stumbling blocks business should be aware of when creating enhanced customer relationships to build recovery?

Mark Palmer, CEO, Gobeyond Partners

Investment in new infrastructure, more advanced service models and increased data capture and analysis will be prerequisite for sustainable recovery. However, speaking realistically, finding working capital to deliver these solutions may be an issue for brands already suffering from economic pressure due to the pandemic.

The ability to make agile business decisions will be imperative and to minimise risk it is absolutely essential that investment is focused in the right places.

Dave Pattman, MD CX Services, Gobeyond Partners

Added to this, consumer confidence is still fragile – although the UK index rose slightly over the summer[2] – and early signs of recovery stand in the shadow of the second wave of the pandemic, now projected to hit Europe hard in the colder months ahead.

Obviously, brands are now challenged to create viable forecasts against shifting consumer demand, and to be adequately resourced to meet them. In this uncertain climate decisions on pivot points such as when to recruit to meet demand and when to reduce outlay become much more abstract and theoretical.

There will be an increased need for increased online services & intelligent automation to meet these fluctuations economically and to increase flexibility and response rates.

How can brands use innovative digital thinking to respond to new consumer attitudes?

Mark Palmer, CEO, Gobeyond Partners

Our recent Whitepaper revealed that, to reorient and flourish in the new consumer landscape, brands must become more adaptable, focused, digital and human. Of these four pillars, the need to become more digital is perhaps the easiest for brands to understand, but the hardest to deliver in a meaningful way.

They know that new online citizens are emerging and that the world of work has undergone a radical change, but they may have difficulty identifying the pain points that this transformation will bring to their customer journeys – and how and where to embed the most useful digital offerings to best address them.

They must seek out resources to help laser focus their efforts to deliver rapid, effective change – and make the most out of their limited resources.

Helen Murray, Chief Customer Solutions Officer, Webhelp UK:

Many organisations will be exposed due to their lack of digital literacy and will struggle to create effective engagement strategies that ensure they maximise the power of digital intervention at the relevant points in customer lifecycle.

If you don’t thoroughly understand the customer journey, it is difficult to automate or digitise processes in a way that will positively impact customer experience. There is also a danger that you may jeopardise future ability to offer additional propositions, products and services in the best window for action.

Customer insight must be embedded throughout the whole digital transformation process, as it provides the basis to offer intelligent next best action tools.

At Webhelp, we are identifying where human support adds value to digital experiences. Providing guidance and support to customers and brands during high value, complex and emotionally important journeys is critical.

Dave Pattman, MD CX Services, Gobeyond Partners

Brands that honestly seek to innovate have to be willing to supersede ‘faceless’ digital experiences and really connect with their customers. Technology is changing the way service is approached, created and delivered, but the juxtaposition of advanced technology and the human touch, must be carefully managed to enhance rather than hinder customer experience. Success will only be achieved through combining the right technology with a human mindset and strong digital strategy.

Finally, the time has come for brands to let go of dated and limiting legacy technologies and infrastructure, which are often swept under the carpet of the digital transformation roadmap. Failure to do this will put them at a serious disadvantage, as innovators will swiftly build the future of service without them.

[1] Forbes

[2] research-live.com GfK Consumer Confidence Index


Your Guide to build an efficient patient-oriented strategy at a
global scale

In a context fueled by digital disruption and global acceleration, healthcare companies must design a new framework to better provide a seamless, constistent care accross all moment and all frontiers Through this white paper, Webhelp Medica reveals its best practices and learnings based on more than 20 years of expertise. Mixing feedbacks, testimonials and regulatory analyses, here are the keys to a winning strategy.

Read the Whitepaper Here

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WebHEALTH goes above and beyond to raise funds and awareness.

This September we set out on our WebHEALTH Kilometer Challenge, traveling the circumference of the world in 30 days.

As a people-first company with a strong dedication to our social and environmental responsibility Webhelp embarked and completed an inspiring journey with great success.

By partnering up with STEPtember, a charity event raising funds for critical research on cerebral palsy, we’re happy to contribute to a world in which children will be able to overcome this debilitating motor disorder.

WebHEALTH September

As exercise and simply moving are also great to prevent heart disease, we put the spotlight on World Heart Day, spreading awareness and knowledge on keeping up a healthy lifestyle.

World Heart Day

And of course, we managed to live our values and reinforce our unique culture every day. Community and support are essential to well-being, especially in the challenging time that is 2020, and we strive to enjoy every day by focusing on the positives whenever we can.

Reuniting thousands of amazing, unique people across the world around a common vision is something we do daily, making sure we’re a great place to grow.

Thanks to the contributions and support of our Webhelpers from around the world, it has been an incredible journey. And as passionate game-changers who thrive on making a difference, the participants not only reached our target of 40.075km but went on to reach for the stars.

We traveled an incredible 112.968 km, walking, running, biking, rowing and all you can think of, not only around the Earth, but the Moon, Mars and Venus!

We’ve always known our Webhelpers are a talented bunch, so we weren’t surprised to see them enjoying so many different forms of exercise throughout September. Check out our highlights reel featuring clips and photographs of our journey here below.

Our journey doesn’t end here though. This challenge is part of our global WebHEALTH program which focuses on our people’s wellbeing every day and everywhere. We’ll continue to invest in our people and planet through dedicated initiatives, bringing our vision of making business more human to life in everything we do.