Digital showrooms, connected vehicles and smart functionality are changing how customers interact with automotive brands. For manufacturers, and associated companies, this means getting your customer engagement, support and digital interactions right. Creating the right digital journey is now as important as the experience on the open road.

For a growing number of people the idea of car or vehicle ownership is becoming obsolete. Car manufacturers and other automotive companies are moving from an ownership model to a service model; like car sharing. This means creating, developing and sustaining customer relationships will be key to growth and success. As a result companies need to adapt, becoming less product orientated and more customer focused.

The increase in electric vehicles is changing the car market forever. Micro mobility alternatives like e-bikes and scooters are also changing how people move about in their daily lives. And consumers are looking for new mobility options and ways of cutting their own environmental impacts. Automotive and mobility brands need to adapt to meet these needs or risk losing out.